UCLA Bruins
Art Direction / Illustration
College athletics is a beast of an industry. And few hold a light to the legacy of UCLA’s sports programs. But after several back-to-back disappointing seasons, both the football and basketball team needed to reignite their fan base. We were tasked with this daunting challenge of rebranding both.
For the basketball program, we created the “Blue Bloods.” In it, we showcased the unparalleled historical success of the basketball program. And used the team’s rich tradition of winning to serve as a flag only UCLA could wave.
With a football team full of fresh new talent and a newly appointed coaching staff, we took the inverse approach. In need of a new brand that did more than a promise success like most teams, we created: “Bruin Revolution.” It’s about change, building a foundation, and creating a movement behind our team that would last for years.
For both programs, we created pieces that hit all major touch points. It included posters, billboards, bus wraps, and a microsite. The result: An energized fan base, and increased ticket sales from both internal and external audiences alike.
College athletics is a beast of an industry. And few hold a light to the legacy of UCLA’s sports programs. But after several back-to-back disappointing seasons, both the football and basketball team needed to reignite their fan base. We were tasked with this daunting challenge of rebranding both.
For the basketball program, we created the “Blue Bloods.” In it, we showcased the unparalleled historical success of the basketball program. And used the team’s rich tradition of winning to serve as a flag only UCLA could wave.
With a football team full of fresh new talent and a newly appointed coaching staff, we took the inverse approach. In need of a new brand that did more than a promise success like most teams, we created: “Bruin Revolution.” It’s about change, building a foundation, and creating a movement behind our team that would last for years.
For both programs, we created pieces that hit all major touch points. It included posters, billboards, bus wraps, and a microsite. The result: An energized fan base, and increased ticket sales from both internal and external audiences alike.
