Centro CDMX
Branding / Art Direction / Illustration / UX Design
CENTRO is a university specializing in design, communication, film and digital media in Mexico City. As the name suggests, it’s a central point of convergence within the creative community. It’s a magnet for the restless. It calls to those with an insatiable urge to explore, to create and to make an impact in the world through art.
Tasked with generating a more selective admission process, we created a brand that speaks directly to passionate young creatives. Using inside jokes, and constructs only people heavily involved in art would understand, we spoke directly to who should be applying to CENTRO. For instance, if you know who Fellini is at age 17, you should probably apply.
In turn, CENTRO has received more applications from ideal students, and continue to attract some of the best young designers, film-makers, and trendsetters from all over the world.
CENTRO is a university specializing in design, communication, film and digital media in Mexico City. As the name suggests, it’s a central point of convergence within the creative community. It’s a magnet for the restless. It calls to those with an insatiable urge to explore, to create and to make an impact in the world through art.
Tasked with generating a more selective admission process, we created a brand that speaks directly to passionate young creatives. Using inside jokes, and constructs only people heavily involved in art would understand, we spoke directly to who should be applying to CENTRO. For instance, if you know who Fellini is at age 17, you should probably apply.
In turn, CENTRO has received more applications from ideal students, and continue to attract some of the best young designers, film-makers, and trendsetters from all over the world.
